SaaS AI Customer Assistant & Autonomous Lead Funnel
PROJECT SUMMARY
Developed and integrated a lightweight, embedded AI customer assistant widget for e-commerce and consulting websites that automates meeting bookings, answers complex user questions, and captures structured leads autonomously.
The Challenge
Modern businesses lose potential leads due to delayed responses on websites. Standard chatbots rely on rigid, rule-based trees that fail to answer specific customer queries. The client needed a smart, human-like solution that could understand context, book live meetings via calendar APIs, and sync captured user data directly to CRMs—all through a single embed script that doesn't slow down website load speeds.
The Solution
I built an intelligent, responsive front-end chat widget that easily embeds into Shopify, WooCommerce, and custom HTML platforms. Using OpenAI's GPT-4o API (via LangChain), I created a retrieval-augmented generation (RAG) pipeline allowing the AI to source answers instantly from the client's knowledge base. I integrated function calling to connect the LLM with the Cal.com/Calendly API for booking slots and deployed automated serverless webhooks to push structured lead data to HubSpot and Zapier.
The Results
Successfully deployed across 15+ client websites with 100% uptime.Reduced manual customer support response times by 85%.Boosted direct website lead capture by 34% within the first month of deployment.Maintained ultra-low latency with optimized streaming responses under 1.5 seconds.
Technology stack
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